It’s really important to understand how colours can interact with each other and a user when designing a webpage. Here are some pointers to consider when choosing your website colours. Your Hemel Hempstead web designer will be able to advise and help you pick colour themes, or can use the scheme for you.
Colours have different effects on different people, but there is a “colour psychology” that helps you generalise the impact of different colours.
Some web designers may prefer a single colour scheme which is several different intensities or shades of the same colour on a white or black background.
Other web designers us complementary colours that use two or three colours that blend nicely and look great together. Sometimes one colour is dominant and the other colour used to highlight aspects of the webpage.
Contrasting Colours use two or more colours that really standout against each other. However, this can also clash, and if the colours are too bright they can be difficult to focus on or may distract from the actual content of the web page.
When designing a website make sure the colours are uniform on all the web pages, so that the pages are consistent throughout the site. This helps add to the branding and professionalism of the website.
Try not to put text on top of images, unless the images are faded to a watermark type level, otherwise the text is too difficult to read.
Check your webdesigner is using “websafe Colours”. This is a palatte of 216 colours that appear identically in each type of browser. In this way you can ensure that your website will look the same on each customer’s screen.
Make sure the text is readable, use pale colours on darker background, or dark colours on a pale background, anything else becomes an effort to read and your visitors won’t stay on your site for long!
A good website designer will know all this, but double check before you agree anything that the colours are pleasing to the eye and text is readable.